You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.

Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to. That would be crazy, and it wouldn’t necessarily work better for your users.

It’s not because you wouldn’t do a good job — it’s because it would be impossible to plan and keep up with special content strategies for every device that exists now (not to mention ones that haven’t been invented yet).

While there’s no magic bullet to make sure your content is publishable and useful on every device, you can change the way you think about, plan for and create content so that it can go anywhere it needs to go.

Developing a mobile content strategy isn’t just about making content look as good on phones and tablets as it does on the desktop. As Sara Wachter-Boettcher writes in her book, “Content Everywhere“, It’s about creating portable, flexible content structuresthat go wherever your users are, without sacrificing quality. It’s an intimidating task, but not impossible. We’ll start with an example, then cover some of the things you can do to make your content more flexible and accessible.

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